Nothing like sitting and watching the first snow of the year on the Square in Bayfield to get you thinking about all sorts of existential questions. Like “Exactly why am I working for a credit union,” and “Am I making a difference in my community?” Or, how about, “Can I even do a little thing to change my world?”
I work for a credit union… NOT a Bank! As the communications gal, it’s my job to tweak the language that informs our staff and our members what we’re all about. Sounds easier than it is. So what distinguishes our credit union from a bank?
At the end of the day, it’s critical that our members, our staff and our community see a difference in the products and the service we offer. From frontline staff to our leaders, we always have to ask, “Where is our differentiator?”
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